SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers. When done correctly, SEO can help your brand stand above others as a trustworthy company and further improve the user’s experience with your brand and website.
What it includes -
- Keyword research - While keywords are no longer the only SEO technique that matters, they’re still crucial to your website’s search engine ranking. When we speak of keywords, we are referring to specific words and phrases that potential customers use to find answers online.
- Content - The content you choose to write and share on your website is essential to reaching and engaging with your audience. To increase your website's visibility we do keyword research and publish 12 blogs on the website. This helps in improving the website ranking in search results.
After overviewing what search engine optimization is, why it’s important and how to implement it — keep in mind that SEO should be treated as a positive practice with long-term benefits, not an exact science with immediate results. Your rankings highly depend on who you are competing with, including the size of the company, years in business, and multiple other factors.